Major Distribution Structure of Metaverse

Metaverse industry is classified as inchoate as of now. Many businesses that jump into the metaverse industry are planning various metaverse platforms. Plus, these companies seem to not place any limit to the device on which their virtual reality is constructed, and they are focusing on building an infrastructure for customers to have an immersive experience beyond spatiotemporal boundary, which leads to the popular expectation that metaverse market will accelerate in its development.

Therefore, a more diverse and foolproof customer experience strategy is required, in alignment with the metaverse’s inherent Web 3.0 characteristics. This is because Generation-Z, who are more open to creating their alter ego (avatar) on the virtual world, prefers platforms with a focus on customization and individualization rather than having one dominant trend that they must follow.

The virtual society that metaverse pursues is a decentralized society with contracted rules.

Non-fungible tokens (NFTs) suit the metaverse the best in such construct. Non-modulable or non-frammable NFTs are the best option to fill in such roles. NFT is a token that proves the uniqueness of virtual asset via blockchain technology, and allows trade ranging from non-tangible or tangible products, music, video or even service in general.

Adidas, for example, has collaborated with Bored Ape Yacht Club (BAYC), a popular NFT community to release ‘Into the Metaverse’ project and showed a sales of more than $20 million in seconds after the release.

A similar example is Nike, a global sports brand, that released NFTs, with sales total amounting up to $1850 million.

In the world of metaverse where decentralization and autonomy are accentuated, the concept of owning a unique individuality via NFT works in ways that boost the customer loyalty. Corporates can expect the consumers to voluntarily get in touch with the brand and form a community or fandom, and consumers can expect to have a unique opportunity to more actively participate in building a brand value.